If you make a reservation and plans change, do the right thing: let the restaurant know. Our new “book responsibly” campaign spotlights the impact of no-shows and late cancellations on the restaurant industry. We partnered with celebrity chef and restaurateur Michael Voltaggio (.ink) to release a public service announcement to advocate for diners to book responsibly by canceling or modifying their reservation in a timely fashion.
“Many people simply don’t realize the impact that no-shows and late cancellations have on the restaurant industry,” said our own Scott Jampol, OpenTable’s Senior Vice President of Marketing. “At OpenTable, we believe we have a responsibility to help build awareness of the issue and continue to leverage our technology and diner network in ways that reduce no-show rates and mitigate the impact of late cancellations.”
“It might seem harmless to bail on a reservation but if you can’t make it, letting us know ahead of time makes a world of difference,” said Michael Voltaggio. “If we’re constantly working to address no-shows on a daily basis, our business suffers. That’s why we are asking diners to book responsibly.”