The Top Valentine’s Day Dining Trends on OpenTable

Competition for dinner reservations is high in the weeks leading up to Valentine’s Day — in fact, it’s the most popular reservation day of the year globally on OpenTable (1). On average, dinner reservations on the network for that day go up a whopping 500 percent (2).

To help you gear up for the big day — whether that’s a cozy rendezvous with your S.O. or a Galentine’s meal — we’ve scoured OpenTable data to pull together last year’s top V-day dining trends. Here’s what we’ve learned about our global diner behaviors.

In the U.S.

  • Fifty-five percent of millennials say their ideal gift for Valentine’s Day is an “experience.” (3)
  • On average, an estimated 70 reservations are booked every minute on OpenTable leading up to Valentine’s Day. (4)
  • Eighteen percent of people think going out for Valentine’s Day is cheesy. (5)
  • Twenty percent of you are likely to request a table with a view on Valentine’s Day. (6)
  • Bookings for upscale dinner reservations on OpenTable spike 228 percent on Valentine’s Day. (7)
  • Fifteen percent of OpenTable diners wait until Valentine’s Day to book their table for Valentine’s Day. (8)
  • Sixty-three percent of people prefer to make a reservation at a restaurant with a prix fixe menu. (9)
  • Forty-two percent of people say they would give their pet a Valentine’s Day gift. (10)
  • Italian is one of the most popular cuisines on Valentine’s Day on OpenTable. (11)

In Canada

  • Steakhouses are the most popular type of restaurant for dinner reservations on Valentine’s Day in Canada. (12)

In the U.S. & Canada

  • Seven p.m. is the most popular time for Valentine’s Day dinner reservations booked through OpenTable. (13)
  • Most OpenTable diners book their Valentine’s Day dinner reservations an average of 10 days out. (14)

In Australia

  • The most popular reservation time for Valentine’s Day in Australia is 6:30 p.m., for reservations booked through OpenTable. (15)
  • Most Australian OpenTable diners made Valentine’s Day reservations nine days in advance. (16)
  • On average, in Australia, an estimated 74 reservations are booked every hour on OpenTable leading up to Valentine’s Day. (17)

OpenTable’s Methodology:

  1. According to global OpenTable seated reservation data from the last three years.
  2. Compared to the average percentage increase in OpenTable global bookings on Valentine’s Day to the number of reservations for the same day of the year, from 2017 to 2019.
  3. Survey results of over 300 respondents in the US aged 23-38
  4. Applying the total number of Valentine’s Day bookings made through OpenTable for the US from 2/1/2019 to 2/14/2019, averaged over daily and hourly increments.
  5. Survey results of over 1,000 respondents in the US aged 23-75
  6. Survey results of over 1,000 respondents in the US aged 23-75
  7. Compared to the average number of OpenTable seated online reservations for restaurants with average prices of $50 or more per entree made the three preceding Thursdays in 2019.
  8. Based on OpenTable online, seated reservations in the US from 2019.
  9. Survey results of over 1,000 respondents in the US aged 23-75
  10. Survey results of over 1,000 respondents in the US aged 23-75
  11. Based on OpenTable seated reservations in the US from 2019
  12. On average, based on OpenTable seated online reservations data from 2019.
  13. Based on OpenTable online, seated reservations for the past three years in the US and Canada.
  14. Based on seated online reservations for the US and Canada for 2019. 
  15. Based on seated online OpenTable reservations for the past three years. 
  16. On average, based on OpenTable data from 2019. 
  17. Applying the total number of Valentine’s Day bookings made through OpenTable for Australia from 2/1/2019 to 2/14/2019, averaged over daily and hourly increments.