Marcus Samuelsson on Why ‘Black Food Matters’

Marcus Samuelsson | Credit: Angie Mosier. Used with permission of Voracious, an imprint of Little, Brown and Company. New York, NY. All rights reserved.

Marcus Samuelsson has been championing for diversity in food through much of his rise to fame as the celebrity chef behind 14 restaurants including Red Rooster, host of award-winning PBS food and travel show No Passport Required, winner of multiple James Beard Awards and a Top Chef Masters season, and judge on Food Network’s Chopped. His new cookbook The Rise, out October 27, continues that work by spotlighting Black excellence in the food world through 150 recipes from and essays on Black culinary luminaries such as Nina Compton of Compère Lapin in New Orleans and Tavel Bristol-Joseph of Emmer & Rye in Houston.

In this excerpt from The Rise, Samuelsson explains why Black food has always mattered and how that’s more apparent than ever through the current pandemic and increased calls for racial justice. As he says, it’s time for all of us to recognize the contributions of Black chefs, writers, and activists in the industry and to support “the next generation of Black chefs and hospitality workers who will change our industry forever.” — Stefanie Tuder


Its the last week of February, and Im in Miami setting up my new restaurant, Red Rooster Overtown. Im talking to chefs, cooks, dishwashers, investors, all part of the frantic setup before we open.

Fast forward to a week later and this coronavirus is real.

Twenty-five years of work, from coming to the U.S. as an immigrant in the mid-90s to growing up as a chef at Aquavit to opening Red Rooster in Harlem and expanding to Overtown is falling apart.

It only took ten days.

My phone rings. I speak with my business partner in Miami. The opening is not going to happen. We let go of the staff we’ve been training for weeks. Marcus B&P in Newark, New Jersey, follows, and then Red Rooster in Harlem. I dont want to shut down. I want to hold on.

The next day, everything is still. The first time in years.

I gather with my team and we pivot. Who can help us out of this—knowing that Covid-19 will live very differently in Harlem, Newark, and Overtown compared to the rest of America? One thing about being Black and an immigrant is that I never really trust the system— you learn to go through a lot of adversity on your own. I think about my father, a leader in a small Ethiopian village. How he led his people to build a well out of nothing. How every night they prayed and held themselves with dignity. Now is the time to pull from that side of me.

The first call is to José Andrés and World Central Kitchen. In two weeks, José’s team helps transform Red Rooster Harlem into a community kitchen to feed hundreds of people a day. The next question is who will stay in Harlem to help? Robert, our greeter, is in. Jamie, our server, says, “I can.” Nicolette, our hostess, says to count her in as well.

I dont know what to expect from our first days of service. Would there be nurses on the line? Firemen? Teachers? Or the folks who most of the time we ignore? The homeless. Folks from the nearby methadone center. They become our new regulars. The daily number rises to five hundred, and more.

Chicken one day, gumbo the next. Then rice and beans. Chile con carne after that.

We start a new routine I never learned in cooking school. Instead of yelling “Behind you! Hot pan!” we yell “Six feet apart! Please stay in line.” Robert coaches the line on social distancing. But how do you instruct someone who is high or mentally ill and appears unstable, next to a mother trying to get food for her family?

The Rise cover

The Rise cover | Credit: Angie Mosier. Used with permission of Voracious, an imprint of Little, Brown and Company. New York, NY. All rights reserved.

At the beginning of April, the folks who make up the food line shifts again—the working class is now joining in. People start to arrive early. Jamie and Robert hold back portions for the elderly who cant make the line, do an extra run to Ms. Johnson in 4B, to aunties and uncles who cannot stand for hours to receive a nourishing meal. The worst calls have begun to come in. The virus is more than just numbers in the news. We lost my friend Chef Floyd Cardoz. Samuel Hargess Jr., from the iconic Paris Blues, is dead—a veteran of an incredible juke joint where the best musicians in the world have performed. Gary Samuels, who played in our band for nine years every single Sunday, is now gone. Kerby, another door greeter, and Reggie, a manager, have each lost a parent. Customers are also dying. One, who used to come every afternoon to sip a bourbon. He was a Vietnam vet who liked to check in on us. And the list goes on.

We reach twenty thousand meals served, with kitchens firing away in Harlem, Newark, and Overtown. I never thought of cooks and servers as first responders. In this moment in America, once again, the immigrants are helping. The guy at the deli. The lady delivering your package. These people are the first to not get health insurance. The first to be looked down upon or pushed aside. They are my heroes.

Through this, we are survivors. Our heritage has long shown how we continue to prevail even when the light seems dim and fades to black. A cultural experience of healing that we must all go through now.

But Covid-19 is not the only disease infecting America. The pandemic will eventually be overcome, though its effects will stay in the Black community for longer than elsewhere.

The bigger disease we must fight is the virus of systemic racism.

Alongside the rise of the coronavirus this year, we saw the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd by police. David McAtee, who ran YaYa’s BBQ Shack in Louisville, often served food at no cost to struggling members of his neighborhood and police officers, yet he was killed by the Kentucky National Guard in the aftermath of Black Lives Matter protests. In these and too many other violent tragedies we have seen the ugliest and worst of America.

We have also seen the bravest and best in response. Some of the most important work in fighting back against racism has happened during this pandemic. Although John Lewis passed during this time, his legacy has never been stronger. The changes we are a part of now are having a ripple effect—not only in Americas Black communities and communities of people of color, but in marginalized and Black communities throughout the world.

It will also have a tremendous impact on the food industry.

Food has always been part of the movement for racial justice. Change has often come from ordinary people doing extraordinary things through food, and changing our table. Take Georgia Gilmore, a mother of six in Alabama who fed and funded the Montgomery bus boycott for more than a year in the 1950s. Her cooking and efforts to organize the “Club from Nowhere” raised hundreds of dollars a week for the civil rights movement. Or Zephyr Wright, the chef for Lyndon B. Johnson, who was constantly in the Presidents ear about injustice and how America needed to change, and who later was invited by the President to personally witness the signing of the Civil Rights Act of 1964.

Sometimes leaders are famous and widely documented. Sometimes they are not as well-known. The contributions of Black people in this country have always been underdocumented and undervalued. We can change that narrative. And we must.

We have to get rid of our biggest wound in America: racism. I hope that feeding each other, learning about our food and who makes it, is part of what will help us heal.

The Rise was created to highlight the incredible talent and journey of Black chefs, culinarians, and writers at work today, and to show how the stories we tell can help make a more equitable, just industry. I hope this work, and this moment, leads to us raising up Black winemakers, authors, and farmers. I hope it leads to us supporting the next generation of Black chefs and hospitality workers who will change our industry forever. And I hope that this movement becomes a part of a permanent and much broader social change.

So much beauty and achievement has come out of tough times throughout history, and it is inspiring to see communities across the globe coming together to care for one another. We also know that the road “back” from the current crisis will be harder for Black people because of the systemic challenges that disproportionately affect Black restaurateurs and creators of all kinds. Thats why its so important for everyone to help bring more equity to this industry. See the Resources section on page 301 for a few starting points to take this message and turn it into action in your own life.

We are the Black Food Community: Black chefs, Black servers, Black bartenders, Black food writers, Black culinary historians, Black recipe developers. Our food stems from challenged communities and challenged times. It comprises enslavement, poverty, and war, yet our food has soul, and has inspired and fed many. We will rise, we will shine, we are survivors.

Black Food Matters.

Excerpted from THE RISE by Marcus Samuelsson with Osayi Endolyn. Recipes with Yewande Komolafe and Tamie Cook. Copyright © 2020 by Marcus Samuelsson. Photographs by Angie Mosier. Used with permission of Voracious, an imprint of Little, Brown and Company. New York, NY. All rights reserved.