Sometimes words simply cannot do a dish justice – especially when a chef has worked tirelessly to make every plate look beautiful. There is no better testimony of a restaurant’s appeal than photography, be it diner-produced and loaded on social media using hashtags, used on foodie sites such as OpenTable, or as a form of restaurant marketing. Food imagery is increasingly becoming a restaurant’s calling card.
With that in mind, we recently conducted a survey delving into the role of images in people’s (and especially millennials’) dining choices and experiences. It revealed that 41 per cent of Canadian millennials are likely to post a picture on social media when they’re dining out (compared to 23 per cent of the total respondents), and that 28 per cent of millennials (compared to 14 per cent of total respondents) say a photo has made them more likely to choose a restaurant.1
Recognizing the power of “food porn,” and how photos can impact diner decision making, we’ve compiled a list of the 25 Canadian Restaurants with the Most Images on OpenTable to illustrate the way diners and restaurants rely on online images.
The 25 Canadian Restaurants with the Most Images on OpenTable are:
1These are some of the findings of an Ipsos poll conducted between September 25 to 28, 2018, on behalf of OpenTable. A sample of 1,000 Canadians was interviewed. Weighting was then employed to balance demographics to ensure that the sample’s composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.