With the launch of “Let’s Raise the Glass,” helping those impacted by the devastating California wine country wildfires is as easy as ordering a glass of wine.
Let’s Raise the Glass was inspired by Charleston Grill sommelier Rick Rubel with the help of general manager Mickey Bakst as a single restaurant’s effort to donate a portion of the proceeds from every glass or bottle of California wine sold. “Throughout my career, the wineries have always been there to help us with our charitable efforts,” said Bakst. “Now, it’s time for the restaurant community to step up and support the industry that is so essential to our businesses.”
Bakst, along with Daniel Boulud, Sean Brock, Suzanne Goin, and Danny Meyer, are part of the coalition of restaurateurs and chefs who have joined forces with OpenTable in participating in Let’s Raise the Glass, encouraging restaurants to donate a portion of their wine sales through the end of December to the Let’s Raise the Glass Fund, whose proceeds will benefit the Sonoma Resilience Fund and Napa Valley Community Disaster Relief Fund. The coalition is also being supported by WPP agencies: MiNY, Wavemaker, H+K, and Kantar.
Diners can find participating restaurants at LetsRaisetheGlass.com. Additional participants are being added every day, so check back often. And, remember to share your support for the campaign by posting a selfie as you’re drinking your favorite California wine using #LRTG on Facebook, G+, Instagram, or Twitter.