Now Testing: Premium Reservations in NYC

Ever try to secure a prime-time reservation for the upcoming weekend at one of the hottest tables in town, only to be disappointed? And then, wished for a time machine or a special connection that could get you in?

We know sometimes surprises just pop up — a last-minute business trip, a forgotten anniversary, a surprise visitor — and advance planning just isn’t possible. For those occasions, OpenTable is here to help. We’re exploring ways to give you access to last-minute reservations at the most popular restaurants without needing to plan months in advance. No time machines or VIP connections required.  Like a chef tweaking ingredients until a recipe is just right, OpenTable is always listening and testing ways to deliver a better dining experience. In research, OpenTable diners have told us that they’re willing to pay for last-minute, prime-time reservations at popular restaurants, so we’ve cooked up a test to satisfy this craving.

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OpenTable’s Premium Reservations are now being tested for a limited time at Cosme in New York City. Exclusively available on our iPhone app, they will be visible for Apple Pay-enabled diners doing New York City area searches. Cosme will be offering OpenTable diners last-minute reservations on Friday and Saturday nights for a handful of tables. You can see availability by launching our latest iPhone app for New York City searches and clicking the promotional banner. If the banner doesn’t surface, we may be sold out for the upcoming weekend, so try again later. Premium Reservation prices will vary depending on demand from diners like you. If the first price you see doesn’t strike your fancy, don’t worry, keep an eye out for changes.

Check out Premium Reservations on OpenTable’s latest  iPhone app for New York City location searches and tell us what you think! Share feedback with us at premiumreservations@opentable.com. 

Are you a restaurant? Learn more about Premium Reservations for restaurants here.

Vannie Shu leads global product marketing for consumer platforms, content, and discovery at OpenTable.  Her favorite guilty pleasure foods include nacho cheese dip and chicharrónes.