Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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Pull Up a Chair: #100opentables Inside Look

ICYMI (which seems impossible), on April 9, 2015, 100 restaurants in 30 cities around the world hosted nearly 350 diners for once-in-a-lifetime #100opentables dining experiences. If you didn’t score a seat — or even if you did — check out snippets from these unique meals and find out why the #100opentables night was, and OpenTable is, all about what happens around the table.


Watch It: Pay with OpenTable Demo

Diners can now use OpenTable mobile payments to settle their check at participating restaurants in New York and San Francisco, and, soon, in 18 additional cities before the year’s end. Can’t wait to try it out? See the app in action in our new video.

For additional information about mobile payments and to view the current list of participating restaurants, visit If you have a restaurant and are interested in providing your guests with our mobile payments experience, you can learn more at

Introducing OpenTable Guest Center

Personalized hospitality is now beautifully simple with Guest Center. Guest Center seamlessly merges the leading restaurant reservation network with complete front-of-house management tools. In the video below, Matt Roberts, CEO, Joseph Essas, CTO, and Jon Morin, Product Lead, deliver the thinking, design and demo of the new, cloud-based, hospitality solution by OpenTable.

To experience Guest Center, a solution designed to make tailored hospitality even easier, please email