If ever there was a restaurant with a clear vision and sense of purpose, fueled by a passion for something greater than the restaurant itself, it’s Little Pine — an organic, vegan restaurant in the Silver Lake neighborhood of L.A. Little Pine was created and is overseen by Moby, well-known musician, environmentalist, and animal rights activist. What makes Little Pine a first of its kind is that 100% of its profits go to animal welfare organizations.
Last week, I had the opportunity to meet Moby at his restaurant. I used to live in Silver Lake and I remember the art deco building on Rowena Avenue that had then stood empty, so it was intriguing to see it transformed into a beautiful, inviting restaurant space and to be greeted by Moby himself, a personal hero of mine. When I arrived, Moby was writing the evening’s details on the chalkboard to be displayed outside the restaurant. Moments later, we were having a conversation about how Little Pine came about, the experience he hopes to provide for his guests, and how he made the decision to commit all proceeds to the animal rights movement to which he is so deeply committed.
Moby is in the unique position to essentially treat Little Pine as a nonprofit. Yet, his approach to creating a restaurant that embodies the cultural progress he hopes to see in the world can provide knowledge and inspiration for restaurants and the larger dining community, vegan and non-vegan.