This week, OpenTable launched our brand new brand. Because we love what can happen around the restaurant table, we feted this milestone with a feast at Upland in Manhattan, along with chefs, restaurateurs, and some of our favorite local foodies.
Chef Justin Smillie opened Upland in conjunction with restaurateur Stephen Starr late last year to critical acclaim, and he and his staff created an incredible dining experience that highlighted his heralded California-inspired cuisine with an Italian twist. The mouthwatering menu included seared squid with shaved fennel, cara cara orange, and crispy shallots; slow-roasted lamb ribs with pickled artichoke, white almonds, and esplette; gnudi with black trumpet mushrooms, leeks, walnuts, parsley, and sorrel; whole striped bass prepared under salt with broccoli de ciccio and preserved lemon relish; sherry-glazed chicken with frisee, sunchokes, roasted garlic, and cured egg yolk; and rum cake with persimmon and whipped cream.
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Just as the table is just the start, this week is just the start of our rebrand celebration. On March 11, we’re launching our #100opentables campaign. We’ll be giving away 100 dining experiences at iconic restaurants around the world, including Eleven Madison Park in New York, Bar Tartine in San Francisco, and Dinner by Heston Blumenthal in London. The campaign will feature a diverse collection of cuisines and experiences, such as “The Cellar Experience” at Dan Barber’s Blue Hill at Stone Barns, the private chef’s table for four in the skybox at Restaurant DANIEL, and a five-course pasta tasting menu at flour + water. The campaign will culminate with 100 dining experiences in 23 cities on one night: April 9, 2015. Visit the #100opentables microsite www.100opentables.com next Wednesday for a chance to reserve your table!
Photos by Hal Horowitz.