A lot of people, in and out of the food industry, dream of opening their own restaurants one day. It’s an incredibly difficult pursuit, one that requires a deep passion for food and an array of skills almost no other profession does. Successful restaurant owners must have superb people skills to manage the people who help run the restaurant as well as the patrons who dine there. They must also possess bargaining and negotiating prowess, accounting abilities, a clear-cut vision for their establishments, boundless creativity, a take-charge, can-do attitude, and endless energy. They should also be good with a mop. Seriously. Owner-operators have to be willing to do anything and everything to have a successful lunch and/or dinner service each day, no matter what that entails. And most are.
So, why, then, do restaurants fail? Some may be ill-conceived or simply cursed with a bad location. Others may be run by people with a lot of heart yet not enough experience or financial backing. But a lot of restaurants get everything right and, still, things go wrong. To understand how this happens, read this article in the San Francisco Chronicle by Samin Nosrat, former sous chef at the now-shuttered Eccolo in Berkeley. Across the coast, the famous Café des Artistes has also shut its doors after more than a half a century. Theirs is a slightly different, but nonetheless sad, tale.
As a diner, it’s truly important to support your neighborhood restaurants on a regular basis. When local favorites close their doors, the effects, as Nosrat points out, are far-reaching.
There’s nothing worse than a restaurant with extremely bright lighting — except for a restaurant with lighting so low that diners can neither read their menus nor see what’s on their plates. San Francisco Chronicle restaurant reviewer Michael Bauer
This week, Grub Street calls out restaurants for trying to manipulate what diners order via carefully designed and well-written menus. Um, I should really hope they’re doing that. Give me a menu that sells me on how scrumptious an entrée is or a server who swears by a certain dish any day. Are you worried that you’re being unduly influenced?
San Francisco Chronicle