Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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How to Take Delicious Instagram Food Photos: 6 Pro Tips for Shooting Hotter Than Hot Food Porn

As a part of my job as a food writer, I am constantly photographing my meals. In fact, sometimes I feel like I spend more time snapping pictures of my food than I do eating it. The extra effort is worth it. The best shots – the ones that have the power to make viewers literally salivate or exclaim, “I want that in my belly now!” – get posted to my Instagram account @nevinmartell or are sold to a variety of print and online publications.
How to Take Delicious Instagram Photos

I shoot exclusively on my iPhone 6 using the Hipstamatic app because of its versatility and extensive variety of filters. Additionally, using a phone camera allows me to do my work relatively unobtrusively in a restaurant, so I’m not disturbing other guests while I painstakingly document my dishes and drinks.

Though it seems super easy to just whip out your phone and snap a few shots of the steak you’re enjoying, it’s actually quite difficult to make it look good. We’ve all seen the bad shots people keep posting to social media. They’re often poorly lit, out of focus, and have no clear subject. Worst of all, they make the chef’s or mixologist’s hard work look downright unappetizing.

Food photography should inspire a sudden hunger or an unfettered desire. That’s why they call it food porn. So, if you want to shoot wow-worthy pics that rack up the hearts and make your friends envious of your dining regimen, follow along to learn how to take delicious Instagram food photos.

Light

Utilize natural light whenever possible by shooting next to a window or outside. If you can’t shoot during the day, never use a raw flash. Instead, get another diner to cover the front of their iPhone with a white napkin and turn on the flashlight app to create a soft light.

How to Take Delicious Instagram Food Photos

Beautification

Sometimes you need to do a quick mini-makeover of a dish before you photograph it. Wipe smudges and crumbs off the plate, arrange garnishes attractively, and pull sandwich halves apart so the fillings are visible. Remember to take pictures quickly, because ice cream melts, sauces congeal, and greens wilt.Continue Reading