Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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OpenTable for Android App Named a Google Editor’s Choice Winner

Editor's ChoiceOut of more than 1.5 million apps in the Google Play store, Google has selected OpenTable for Android as one of their “Editor’s Choice” apps. The winners are selected based on quality and great user interface, long-term popularity, and innovative use of Android features. Only 0.00004% (Wow, that’s a lot of zeros!) of apps receive this special honor.

We’re thankful for the awards, but we’re not in this for the accolades (although we’ll happily accept them). OpenTable is here to build the best app experience for our diners, so you can get connected to delicious dining experiences simply and instantly — all for free. Powering dining end-to-end from restaurant discovery and reservations to payments, we’re aspiring to be your go-to app for everything dining. With OpenTable, the perfect table is just a tap away. Continue Reading

Android Upgrade: Review Restaurants from Your Phone

On the heels of rolling out Pay with OpenTable for Android, we’re pleased to introduce mobile reviews for Android. OpenTable diners with an Android can now write restaurant reviews in real time right from their phones. The days of trying to remember whether you ordered a pasta carbonara or pasta puttanesca the night or the week before are over! You no longer have to wait until you get back in front of a computer to share your experiences — you can start writing your review as soon as you’re done dining.

Android Reviews

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To begin crafting reviews on your Android, be sure you’re running the latest version of the OpenTable app. Then, launch the app, and select ‘Profile’ in the upper left corner of the screen. Scroll down to view ‘Past Reservations’ and click on ‘Write A Review’ – and start sharing your thoughts with the restaurant and your fellow diners.

Download the free Android app today.

Pay with OpenTable Arrives on Android

Today, we’re excited to announce the launch of our Pay with OpenTable feature for Android. We’ve already seen how diners have benefited from our mobile payments functionality by using their iOS devices, and now we’re thrilled to offer a way for Android users to pay without the wait.

Our team has been working hard to make this new Android feature an intuitive and frictionless experience. To pay with OpenTable, diners simply book a table at a participating restaurant and add a credit card in their OpenTable Android app before they dine. Then they can view and pay their check with a few taps. There’s no separate app to download; no codes to enter; and no scanning or barcodes involved. Diners who pay with OpenTable simply get up and go whenever they’re ready. It’s that simple!

Pay for Android 3.24.2015

We’re so excited to welcome Android users to try our mobile payments feature and look forward to receiving your feedback. To learn more about OpenTable mobile payments, watch “Life’s too short to wait for the check” and visit http://pay.opentable.com/ to view the current list of participating restaurants. Restaurants who are interested in providing their guests with the experience of paying with OpenTable can learn more at http://pay.opentable.com/restaurants.

Aditya Singh is a senior product manager at OpenTable.