Scrolling through your Instagram can give you a visual sugar rush. That’s because pastry chefs are using the photo-driven app to show off their most dazzling creations, give diners a peek into the baking process, and hint at what sweet treats might be coming to their menus next. Here are eight highly accomplished pastry chefs on Instagram you should follow if you’re trying to figure out what delicious dessert to dive into next.
Scott Green, aka @chef_scottgreen, of Pavilion, Chicago
Before he got into pastry, Green attended fine arts school to study oil painting and ultimately received a degree in graphic design. His dexterity with composition, color, shape, and form are showcased in the drool-inducing photos he posts. “Different medium, different tools, same principles,” he says.
He shoots on a Nikon D3200 using a strobe light and holds his photo sessions in a storage closet in the hotel where the restaurant is located. “When my colleagues see flashes going off under the door, they know I’m shooting and they shouldn’t come in,” he says.
Rather than follow fellow pastry chefs for ideas, his feed is full of architects, textile enthusiasts, tattoo artists, and illustrators. “I don’t want to repeat what I’ve seen,” he says. “There are a lot of people who will shoot specifically for Instagram, but I want to just shoot pictures that I like.”
Pro Tip: “Be in tune with what your audience likes and doesn’t like. I don’t put savory dishes up. I don’t put up personal shots very often. It makes me cringe when I post a photo that doesn’t fit with that I do.”
Chris Ford, aka @butterloveandhardwork, of THE Blvd, Los Angeles
“I want to kill it with every single post,” says Ford. “No filler. I’m not going to put a picture up if isn’t going to further me, my team, or the larger community of chefs. This attitude makes you push yourself further and harder.”
The self-taught shutterbug uses a Canon Rebel XSi to turn his pastries into Instagram stars. Occasionally, he snaps shots of his adorable French bulldog, Josephine. One of his most liked posts (nearly 6,000 hearts) features Kim Kardashian and Kris Jenner. Along with Khloe and a film crew, they stopped by the hotel to score some of Ford’s well-loved cream puffs, which he topped off with edible pictures of Kanye and North. “Kris took my number, but I’m still waiting for the call,” says Ford.
We’re not sure what she’s waiting for, but we can’t urge her strongly enough to pick up the phone and call.
Pro Tip: “I shoot plated desserts from above, so you see the flow and the story of the dish. I want the viewer to see what I see.”
Brian Mercury, aka @mercurybrian, of Oak + Rowan, Boston
You won’t see any selfies in Mercury’s feed. No rants and raves. No political posts. His pictures fall into two distinct categories: family and food. “I’ve got a 3-year-old and an 11-month-old,” says the chef. “If I’m not cooking, I’m home with them.”
He captures his baked goods and his little ones using his iPhone 6. His go-to method for scoring a sweet shot of his baked goods is to place it outside or near a bright window and shoot it over the top. Occasionally, he’ll place a plated dessert on dirt or in the grass to add a natural element with interesting textures. “Sometimes you have to add some whimsy or put something in the background,” he adds. “But sometimes getting a good shot is just dumb luck.”
Pro Tip: “I’m a huge fan of negative space, both on the plate and in the background. I like bright white plates that makes colors pop.”
Alex Levin, aka @alexnlevin, of Osteria Morini, Washington, D.C.
There’s a cult following for Levin’s best-selling warm dark chocolate cake. If he posts pictures of it too often, the restaurant gets swamped with orders and he runs the risk of running out. So, he keeps his feed lively with a mixture of his other desserts and a backstage look at the life of a pastry chef. “I enjoy inviting people to see what I do,” he says.
He wants to get his followers’ salivary glands working overtime, their hearts pumping, and have their eyes pop out of their head. “It’s about being a source of temptation,” he says. “It’s supposed to be food pornography.”
As well as enticing viewers, Instagram is a way for him to be a part of a larger community and to get a glimpse of what his peers are doing in kitchens around the world. “I get excited when I see what other chefs are doing,” he says. “It’s inspiring.”
Pro Tip: “You have to be smart about using hashtags, so you don’t annoy people.”