This fall, chef-restaurateur Charlie Palmer opened Charlie Palmer Steak in the Big Apple, a much-welcomed addition to Manhattan’s midtown east neighborhood. Joining sibling Charlie Palmer Steak restaurants located in Las Vegas, Reno, and Washington, D.C., Palmer and his team are ready to wow savvy steak-loving New Yorkers with carefully sourced and deliciously prepared meats (and more). Renowned for his restaurants, hotels, and food-forward wine shops around the nation, he discusses the Charlie Palmer Steak menu, how his restaurant differs from the fabled Peter Luger, what’s in chef Matthew Zappoli’s signature cocktail sauce (sort of!), and diners’ longstanding love affair with the steakhouse in this exclusive Q+A.
You’re a native New Yorker and you opened your very first restaurant, Aureole, there. You have other locations of Charlie Palmer Steak around the nation — what made you decide to bring Charlie Palmer Steak to Manhattan at this point?
I’m actually from upstate New York, a small town called Smyrna, surrounded by farming communities. I opened Aureole in 1988 here in New York City, followed by Astra (which we just closed this year and are reopening as Upper Story in the next month), Kitchen 22, Kitchen 82, Metrazur, and more. So, I’ve long had a footprint and a place in New York City. We’ve been searching for the right location for a Charlie Palmer Steak in Manhattan for quite some time, and this one landed in my lap earlier this year.
Dating back to Peter Luger, the steakhouse feels like a very New York convention. What are the challenges of this market? What do diners expect from a New York steakhouse — and how do you deliver that?
It’s true. The steakhouse, or actually the ‘beefsteak’, has been a New York tradition since the 1800s. I think the challenges are numerous, but so are the successes. There are a ton of steakhouses in this town, so it’s about standing out, serving top quality beef, and providing the best service. My philosophy on steakhouses has always been different from the Luger format. I don’t want it to be a men’s club – I want it to be a place where men and women are both equally comfortable and the food goes beyond the beef — to really thoughtful, composed seafood dishes and hearty salads.
Why do you think we, as a nation of diners, have such a longstanding love affair with steakhouses? What is the ongoing allure? Continue reading…