[singlepic id=25 w=400 h=240 float=right]We are pleased to introduce a free service that makes it easy for its restaurant customers to optimize their websites for mobile devices. The new service is designed to help restaurateurs capitalize on the massive shift toward mobile by making restaurant websites more user-friendly and functional on smartphones. The service, powered by DudaMobile, is quick and easy to use and the before and after results are dramatic without sacrificing the branding and elegance of the restaurant’s desktop website.
“More than ever diners are seeking information about restaurants and booking reservations on the go, yet the vast majority of restaurant websites are not designed for mobile use,” said Matt Roberts, Chief Executive Officer of OpenTable. “Our goal is to make it easier for restaurants to reap the benefits from the shift toward mobile by removing the friction associated with creating and hosting mobile-friendly sites.”
More than 100 million people in the U.S. own smartphones, but only an estimated 10 percent of reservation-taking restaurants have mobile optimized sites.[i] OpenTable has experienced a growing number of diners who are choosing to book via mobile devices. In the second quarter of 2012, reservations booked on mobile devices accounted for 28 percent of the 28 million diners OpenTable seated in North America. Since the introduction of its mobile solutions in November 2008, OpenTable has seated more than 30 million diners through reservations booked on mobile devices, representing more than $1 billion in revenue for OpenTable restaurant customers (based on a check average of $42.50 per person as reported by OpenTable restaurant customers).