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Produce Playoff 2016 for No Kid Hungry: That’s a Wrap!

Produce Playoff 2016 for No Kid Hungry

This week, the culinary creatives at Betony partnered wth No Kid Hungry to hold the third annual Produce Playoff. After “drafting” their ingredients at the Union Square Greenmarket, some of the world’s finest chefs and beverage experts, including event founders Bryce Shuman and Eamon Rockey (Betony), Bo Bech (Geist), Daniel Burns (Luksus), Flynn McGarry (Eureka), Danielle-Innes (Cosme), Mina Pizzaro (Betony), Leo Robitshcek (The NoMad), Caleb Ganzer (Compagnie des Vins Surnaturels), and Dean Fuerth (Betony), gathered to craft dishes and drinks that showcased their picks in the most delicious ways. More than $75,000 was raised over the course of the evening.

If you missed it, photographer Simon Lewis was on hand to document the prep, the fun, the food, and the spirits. Check out the slideshow below.

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Meet the Artists Behind the #MenuDecoded Illustrations

#menudecoded

To complement the results of our recent Harris Poll online survey around menu terminology, we wanted to create a #menudecoded glossary to help educate and delight people who might be confused about certain words. As with any compelling glossary or dictionary, illustrations are key to enhancing a user’s (or in this case, a diner’s) experience. The OpenTable design team looked to the creative community to help with this aspect, partnering with well-known illustrators Ping Zhu, Keith Shore, Harrison Freeman, Brianna Harden, and Eddie Perrote, who share a combined client list of The New York Times, Penguin Books, Dwell Magazine, American Express, and Vice, among others. Here, each artist shares a few insights about themselves, their process, and the terms they worked with.

Keith Shore (Yuzu, En Brodo, En Papillote, Primi, Terrine)

Keith Shore is the art director for Danish brewery Mikkeller and works from his home studio in the Philadelphia suburbs. His favorite term to illustrate was yuzu. He says, “I’ve made many beer labels that center around this awesome fruit. It’s a great shape to draw and has a fun, loud color palette.” Follow Keith on Instagram @keithashore + Twitter @keith_shore.

#menudecoded

Brianna Harden (Okonomiyaki, Gougère, Harissa, Lardo, Crudo)

Brianna Harden is an illustrator, book cover designer, and self-proclaimed adventurer living in Brooklyn, New York. She notes, “My creative work involves making paintings (usually of food or people) primarily for editorial clients and designing book jackets for Penguin Random House. When I’m not drawing or designing, I embark on frequent travels to just about anywhere that allows me to rock climb and eat good food.” The terms she most enjoyed bringing to life? “The gougères and the crudo. There’s something about the delicate crudo that reminds me of floral arrangement — every ingredient is carefully considered for size and balance. It was a compositional challenge to depict a perfectly arranged little piece of fish. The color scheme also turned out to be my favorite, as the vibrant pinks and greens were delightful to paint. My other favorite was the gougères — not so much to draw but to sample. Shortly after I received this illustration assignment, I went to visit my friend where he bartends at the Brooklyn restaurant French Louie.  Without knowing about this project, he brought out one of their appetizers — a basket of warm gougères  with cheese. It was my first time trying the delicious pastries, and I’m obsessed with them now.” Follow Brianna on Instagram @brianna_harden + Twitter @brianna_harden.

#menudecoded

Eddie Perrote (Piri Piri, Shiso, Meuniere, Amuse Bouche, Semifreddo)

Artist Eddie Perrote is a professional illustrator, designer, and, he adds, amateur food eater. He resides in Brooklyn, New York. When asked what term he liked tackling best, he revealed, “I’d say the Amuse Bouche was my favorite to illustrate because of the unique role that appetizers play in terms of food pairings — I could get wackier with it!” Follow Eddie on Instagram @eddieperrote

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Menu Jargon Confounds Diners: Top Misunderstood Menu Terms Decoded

Top Misunderstood Menu Terms

Can’t tell shiso from yuzu? Don’t know a gougère from gochujang? You’re not alone. As culinary trends evolve (or stage a comeback), the terms diners are finding on menus can be confusing and impact how they order at a restaurant. A recent online survey conducted by Harris Poll revealed many diners believe some restaurant menus are more confusing than they need to be (29%), are concerned that ordering a menu item made with an unfamiliar ingredient will ruin their dining experience (56%), or feel they will be wasting their money if they don’t enjoy their meal (74%).

The survey findings also revealed several menu terms that more than half of diners do not know the meaning of, and inspired the OpenTable design team to work with illustrators to create a visual Menu Jargon Decoder to demystify the visualization, meaning, and pronunciation of confusing menu terms, including okonomiyaki, bibimbap, piri piri.

The survey, which was conducted online by Harris Poll in March 2016 on behalf of OpenTable, found that an overwhelming majority of diners (91%) say they are more likely to order a dish they are not familiar with if it has additional menu features. Diners also indicated that the future for digital menus may be bright with more than half saying photos of the menu items (53%) or a glossary of menu terminology (30%) would make them more likely to order a dish they are not familiar with.

Additional findings include that nearly 2 in 5 (37%) of diners choose a restaurant based on how familiar they are with the items listed on a menu. When diners encounter a term they didn’t understand on a menu, most (67%) have asked the waiter to explain what it is, but some (42%) have asked fellow diners at their table if they are familiar with the term. Nearly 1 in 5 (18%) ordered a dish with an unfamiliar ingredient or term as a challenge to experience something new. Men were more likely than women to do so (21% vs. 14%, respectively).

According to the survey, at least half of diners say they do not understand the following menu terms in ranking order:Continue Reading

Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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