News

Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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Let’s Celebrate: OpenTable Surpasses 30 Million Seated Diners in Canada

We are thrilled to announce that OpenTable has seated more than 30 million diners in Canada. In celebration of the milestone, we’ve created a fun infographic illustrating Canadian OpenTable diner trends and behaviours since the company entered Canada in 2002.

CA IG

Some of the unique trends seen during OpenTable’s climb to 30 million diners across Canada include:Continue Reading

Testing, Testing: Online Ordering Arrives in Select Cities

At OpenTable, we’re always searching for ways to connect you with great dining experiences. We recognize, however, that there are times when that great dining experience must come to you. Perhaps you can’t find a babysitter. Maybe sweat pants are the only item of clean clothing in your apartment. Or, more likely, Sharknado 3 is on and you just can’t pull yourself away. We get it.

For those times when you just can’t make it to a restaurant, OpenTable is here to help. In keeping with our tradition of investigating different ways to make your life delicious, online ordering is now being tested in select cities to save you from totally lame takeout or, even worse, frozen pizza. During this test period, diners in Chicago, Los Angeles, New York City, Philadelphia, and San Francisco can get connected to order delicious delivery or takeout from a restaurant’s profile page when you’re on OpenTable.com. There are more than 2,000 restaurants from which to choose.

Screen Shot 2015-08-04 at 11.36.34 AM

The next time you’re stuck on your sofa, let OpenTable help you connect with a delicious restaurant meal in the comfort of your home. Join us in this test and be sure to share your experiences with us at onlineordering@opentable.com. And, let us know what else we can do to make your life more delicious anytime.

Scott Jampol is Senior Vice President, Marketing, at OpenTable and a runner up in the 36th annual Sausalito Chili Cook-Off. 

OpenTable App Integrates with NCR Aloha Point-of-Sale Solution to Bring Mobile Payments to More Diners

We are pleased to join with NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies in announcing that NCR has integrated OpenTable’s ‘Pay with OpenTable’ app with the industry-leading NCR Aloha point-of-sale solution via the NCR Hosted Application Protocol Interface (API) platform. What this means for diners is that NCR Hosted APIs help provide OpenTable app users with a secure, convenient payment option.

The NCR Hosted API Platform is a cloud-based gateway that allows third parties to integrate, maintain, and deploy their services across NCR’s installed base of POS systems. This cloud offering allows payments through the OpenTable app to be tightly integrated into the NCR Aloha point-of-sale solution.

To pay with OpenTable, diners who book at participating restaurants simply add a credit card in the OpenTable app before they dine and then view and pay their check on their smartphone. There’s no separate app to download; no codes to enter; and no scanning or barcodes involved. Diners who pay with OpenTable simply get up and go whenever they’re ready.

Pay with OpenTable New

“The integration with the NCR Aloha point-of-sale makes the OpenTable mobile payment experience even more widely available to our customers,” said our Chief Executive Officer Matt Roberts. “We’re excited about working together to power a payment and dining experience that is intuitive and elegant for both diners and restaurants.”Continue Reading