OpenTable Discover: App Redesign Helps Travelers + Locals Discover New Dining Experiences

In anticipation of summer travel season, we’re thrilled to announce the launch of our redesigned OpenTable iOS app, enabling diners to more easily discover and book great dining experiences, from the hottest new restaurants to neighborhood gems.

The redesign features a new Discover tab, which allows traveling and local diners to discover more with a single tap by connecting them to new dining experiences, ranging from trending cuisines and popular restaurants to curated option such as “OpenTable Insider Picks,” which allows you to dine like a local even when you’re in another city.

OpenTable Discover

“Whether you’re landing hungry on the tarmac in a new city or planning a last minute date night in your local neighborhood, OpenTable wants to be the dining concierge in your pocket,” said our own Christa Quarles, OpenTable Chief Executive Officer. “Dining has never been more mobile and our new app experience helps diners discover the perfect restaurant to satisfy every occasion, mood and craving whether they’re at home or on the road.”

The content presented on the Discover tab factors in elements like availability, popularity, proximity and personal favorites. It enables quick visual browsing of categories to get recommendations that will satisfy any taste. The recommendations are especially handy for local diners eager to explore something new and for travelers hoping to sink their teeth into amazing culinary experiences. New categories in the Discover tab include:

  • New & Hot – Recently opened restaurants with high popularity scores
  • Most Popular – Restaurants with the highest popularity scores
  • My Favorites – Diner’s favorite restaurant list
  • Special Features – Restaurants perfect for every occasion ranging from romantic to kid-friendly
  • Near Me Now – Nearby restaurants with immediate availability
  • Dinner Tonight – Restaurants with availability that night
  • Editorial Picks – Restaurants nominated by local OpenTable Insiders and other industry experts.

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Introducing OpenTable Taste: 4D Lickable Technology Allows Diners to Taste Dishes in App

At OpenTable, we are always looking for new and innovative ways to connect people with amazing dining experiences around the world. We’re especially excited to help diners discover new restaurants and help them experience restaurants before they ever step in the door.

For years OpenTable diners have requested a way to get a taste of a restaurant’s food before booking a table. Our research shows diners have a biological reaction when they see evocative food photography — food porn leads to higher levels of endorphins and oxytocin and, ultimately, pleasurable experiences.

OpenTable Taste

Today, OpenTable is thrilled to announce the release of OpenTable Taste, a groundbreaking new way for diners to experience the food photos they love. With the OpenTable iOS or Android app, you can now sample a restaurant’s food directly from their phones — all you have to do is lick. Our engineers have developed an advanced algorithm to map out tongue taste buds, then engage with them to recreate the flavor profiles in your brain. This technology sends signals to your brain, meaning for the first time in history you can taste food photos through your phone.

How It Works

Diners can experience  OpenTable Taste technology in three easy steps. It’s easy (and tasty) as pie!

  1. First, install the latest version of the OpenTable iOS or Android free app ;  U.K. only download for iOS or Android here
  2. Next, find a scrumptious photo and give it a little lick.
  3. Finally, book at that restaurant or pick another to try. (*Note: Multiple licks may be necessary)

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Android Pay: Now on Pay with OpenTable

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This year has been an exciting year for us here at OpenTable, particularly for our Android app and Pay with OpenTable feature. Since we launched the feature for Android in March, we’ve seen incredible adoption and are humbled by the great stories our users tell us about their experience paying with the app.

Today, we’re excited to announce that Pay with OpenTable now supports Android Pay!

We’ve been working tirelessly with our friends on the Android Pay team to get it up and running in the OpenTable app, and we’re proud to say that the experience is now even better. If you have Android Pay on your phone, all you have to do is enjoy your meal, and tap to pay in the OpenTable app.Then get up and go whenever you’re ready — it’s that simple!*

To celebrate the launch, for a limited time get $20 off with the code ‘ANDROIDPAY‘ when you pay your check with Android Pay! The offer is only valid until January 31, 2016, so book and pay at a participating restaurant soon to take advantage of dining for less!**

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Happy Appiversary: The OpenTable App Celebrates 7 Years with 7 Hours of Gifts

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Join our lucky 7th Appiversary celebration! To celebrate the launch of the OpenTable app in 2008, we’ll be giving away gifts to seven winners in seven hours on November 17, 2015.

Here’s how to get enter for a chance to win. Launch the OpenTable app today between 9AM-4PM PT, and either book a reservation for any future meal OR, using the hashtag #Appiversary7, share a restaurant from the OpenTable app(learn how) on Twitter with @OpenTable. One U.S.-based winner will be selected at random every hour starting at 10AM PT. Winners will be announced on Twitter and other OpenTable social channels. In total, seven lucky winners will each receive a $100 OpenTable Gift.

Since their inception, OpenTable’s mobile platforms have seated more than 245 million people worldwide. In seven years, we’ve come a long way, with apps now available on the Apple App Store, Google Play Store, and Amazon Appstore in multiple countries. And, exciting benefits are being added to our apps faster than ever before. We’re always cooking up lots of delicious app improvements, so we can delight diners even more.

You’re invited to get the free OpenTable app and join the celebration today!

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