The winter of 2013-14 was one of the most brutal in recent memories. Frigid temperatures and brutal snowstorms kept even the most devoted diners at home, curled up in comfy pants and, assumably, bingeing on House of Cards. Between the Polar Vortex, the back-to-back storms in early February, and more, restaurants in several major cities, including Boston, Chicago, New York, and Philadelphia, have experienced declines in business of anywhere from 11% to a whopping 28%.
Andrew Rigie, Executive Director of the NYC Hospitality Alliance, confirms,”I’ve spoken with restaurateurs whose business went down 10-15%, if not more, due to the extreme winter conditions. It was also difficult for employees to get to and from work during the snowstorms and a challenge for restaurants to accept product deliveries.”
Chef Harold Dieterle, who operates acclaimed restaurants Kin Shop, Perilla, and The Marrow, and his staff braved these storms, having to shovel snow from their sidewalks regularly and even skip a few services, despite being located in the public transit oasis that is New York City. “We closed for some lunches at Kin Shop due to the storms. And, if guests aren’t coming in, while it definitely affects the restaurant’s bottom line, it also hurts the front-of-house staff who rely on tips. It’s been a challenging season for the restaurants and the staff, for sure.” Both Kin Shop and Perilla are offering #SolarVortex specials, and all three restaurants, including The Marrow have just launched exciting new spring menus. “It’s been a rough winter for sure. I’m definitely looking forward to some warm weather, even though it’s not happening today.”
Despite the chill, to help celebrate the end of winter and the arrival of spring, restaurants in Boston, Chicago, New York, and Philadelphia are offering #SolarVortex dining specials today through March 28. Cooped-up diners are invited to take advantage of unique offers, from specialty cocktails, such as the ‘Rose Colored Glasses’ at Il Buco Alimentari & Vineria in Manhattan and deep discounts, including $20 off dinner visit with a $50 minimum spend at Roy’s in Chicago, to almost-free lunch, like the $7 local-focused lunch special at Route 7 Grill in Great Barrington, and even free meals, such as Brandywine Prime’s in which diners receive a free brunch for two for every two guests.
Make your reservations to welcome the spring and support your favorite restaurants. Andrew Rigie will be doing just that during #SolarVortex week.”We’re really encouraging people to dine out at their neighborhood restaurants, and dine out often. Every dollar spent really helps these small businesses and their employees,” he said.