before and after results are dramatic without sacrificing the branding and elegance of the restaurant’s desktop website.
“More than ever diners are seeking information about restaurants and booking reservations on the go, yet the vast majority of restaurant websites are not designed for mobile use,” said Matt Roberts, Chief Executive Officer of OpenTable. “Our goal is to make it easier for restaurants to reap the benefits from the shift toward mobile by removing the friction associated with creating and hosting mobile-friendly sites.”
More than 100 million people in the U.S. own smartphones, but only an estimated 10 percent of reservation-taking restaurants have mobile optimized sites.[i] OpenTable has experienced a growing number of diners who are choosing to book via mobile devices. In the second quarter of 2012, reservations booked on mobile devices accounted for 28 percent of the 28 million diners OpenTable seated in North America. Since the introduction of its mobile solutions in November 2008, OpenTable has seated more than 30 million diners through reservations booked on mobile devices, representing more than $1 billion in revenue for OpenTable restaurant customers (based on a check average of $42.50 per person as reported by OpenTable restaurant customers).
“We understand that many of our guests want and expect to be able to do everything on their mobile devices, including finding a restaurant nearby, pulling up menus and ultimately booking a table through our site,” said Dan Simons, Concept Developer and Managing Partner, Founding Farmers and Farmers Fishers Bakers. “Throughout the mobile experience, we want to provide our guests with the highest level of service and hospitality. OpenTable has made it easier for us to achieve this level of service by providing a simple way to create our new mobile site.”
To take advantage of the free service, OpenTable restaurant customers in the U.S., Canada, and the UK must claim their mobile site through the OpenTable Restaurant Center before February 1, 2013. Customers who sign-up by the deadline will enjoy the service for free as long as they’re an OpenTable customer and comply with the terms and conditions of the service. Customers who sign up after January 31, 2013, will have access to the service for a nominal monthly fee. Restaurants interested in becoming customers of OpenTable can learn more by visiting the Restaurateurs: Join Us section of the OpenTable website.
[i]comScore Mobile Subscriber Market Share Report and OpenTable estimates.