Last week, we proudly announced that, thanks to diners like you, we have generated more than 15 million restaurant reviews by verified diners, establishing OpenTable as one of the largest and most trusted sources for restaurant reviews. In celebration of the milestone, we created a fun infographic illustrating OpenTable diner review trends and behaviors since the launch of the program in November 2008. We also emailed you a recap of your restaurant reviews history! How many have you written? Let us know here or over on Facebook!
Some of the unique features of the OpenTable reviews program include:
- Verified Diners: Diners who have honored an OpenTable reservation are invited via email to provide a review. Only reviews by verified diners are published on OpenTable.
- Relevance and Timeliness: To ensure that reviews are useful and current, submissions are moderated in accordance with OpenTable editorial guidelines and deleted after 120 days.
- Restaurant Feedback Loop: OpenTable reviews, along with ratings and trend reports, are delivered directly to restaurants via their OpenTable dashboard. Diners may, if they wish, also include a private note to restaurant management and provide their email addresses for follow-up correspondence.
- OpenTable Diners’ Choice Lists: The reviews program is also used to create OpenTable Diners’ Choice lists showcasing the most highly rated restaurants in more than 25 categories, including Best Overall, Hot Spots, Fit for Foodies, and Most Romantic. With more than 450,000 reviews submitted each month, lists are refreshed frequently to provide the most up-to-date rankings. Lists are also available for more than 100 different metropolitan areas, providing locals and travelers with an array of excellent dining options.
These unique characteristics ensure that OpenTable reviews are reliable sources of insight designed to help you discover new restaurants and to allow restaurateurs to attract more guests and make their dining rooms even more enjoyable.
“We love the feedback loop that the OpenTable reviews program provides,” said Kevin Garry, Director of Operations for Epicurean Management whose New York restaurants include the acclaimed dell’anima and L’Artusi as well as the highly anticipated opening of L’Apicio later this month. “Each week we review and analyze all of the feedback and emails generated by the program in order to identify positive trends and work to rectify any missteps. Our experience has been that OpenTable diners are genuinely interested in providing constructive feedback and their authenticity has helped us enhance our service.”