New OpenTable Restaurant Industry Index Tracks Growth of Guests Served

We are pleased to introduce the OpenTable Restaurant Industry Index, a quarterly barometer that tracks the state of the reservation-taking restaurant industry. The Index shows year-over-year growth of guests served in reservation-taking restaurants in North America and five major metropolitan markets, including Chicago, Los Angeles, New York, San Francisco, and Washington, D.C.

“We are launching the Index to serve as an industry benchmark for the restaurateur community and industry observers,” said Matt Roberts, OpenTable’s Chief Executive Officer. “We track the growth of the industry to obtain a macro-economic viewpoint based on the largest network of reservation-taking restaurants in North America. We’ve observed the impact on the industry during the turbulent economic environment of the financial crisis, and over the course of the last two years we’ve seen the industry experience a modest growth rate in the 2 to 3 percent range.”

OpenTable Restaurant Industry Index

The OpenTable Restaurant Industry Index is based on data gathered from more than 8,500 reservation-taking restaurants* sampled from the OpenTable network in the U.S., Canada and Mexico. Each percentage indicates a year-over-year increase or decrease in the number of guests served in these reservation-taking restaurants, as recorded by the restaurants in their reservation books. Those guests include those who honored reservations made by phone or online as well as those who walked in without a reservation.

To view and download the Index data by quarter, visit http://index.opentable.com.

Geographic Region

2008

2009

2010

2011

1Q2011

1Q2012

North America

-6.9%

-6.6%

2.3%

2.8%

3.5%

2.4%

Chicago Metropolitan Area

-7.9%

-5.7%

1.4%

2.9%

3.4%

3.3%

Metropolitan Los Angeles

-9.2%

-9.7%

0.9%

2.9%

5.2%

0.0%

Metropolitan New York

-4.8%

-5.8%

4.3%

2.6%

1.9%

4.7%

San Francisco Bay Area

-6.0%

-8.6%

1.7%

5.2%

5.1%

3.2%

Washington D.C. Metropolitan Area

-3.9%

-2.8%

3.0%

1.3%

6.0%

-1.6%

*Restaurants in the Index may change over time.

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