OpenTable is pleased to announce that we have launched a completely redesigned version of our mobile website, in response to increased demand from diners using mobile devices to book reservations. OpenTable has seated more than 15 million diners through our mobile website and apps since 2008, representing more than $600 million in revenue for the company’s restaurant customers, and OpenTable mobile solutions now account for more than 1 million diners seated per month.
The new OpenTable mobile website leverages HTML5 to deliver an entirely new look and feel, designed to mirror the elegance of the OpenTable mobile app experience. The new site also allows OpenTable users to find restaurant reservations using geolocation, which makes it easy to quickly locate and book available tables at nearby restaurants. In addition, diners can instantly refine their search by neighborhood, cuisine, and price points, and access photos, maps, menus, and parking information, along with one of the most highly requested features: reviews from verified OpenTable diners. Android, iPhone, Windows Phone and BlackBerry devices with OS 7 are currently supported. “With the enhancement of our mobile website, we now have a suite of offerings that makes finding and booking the perfect restaurant easy and convenient, whether a diner is using our native app or a mobile browser,” notes our own Scott Jampol, OpenTable’s Senior Director of Consumer Marketing.
In addition to revamping the mobile website, we’ve expanded our portfolio of mobile products with the introduction of a brand new app for the Android Honeycomb tablet. We also recently upgraded our award-winning mobile apps for the iPhone and iPad, allowing users to easily export reservations to their calendars, and for the Windows Phone, leveraging the Mango Live Tile capability for reservation reminders.